Them Jewelers Best Picks 2026: 7 Pieces Worth Buying First, From a $44 Ring to Solid Gold
Every jewelry box has a front row. The pieces you grab on a gray Monday without thinking, the ones that go from the coffee run to dinner without coming off, the ones that make a plain black sweater look like you planned it. Everything else waits in the back for a wedding.
If you're starting a collection from Them Jewelers, the New York shop that brands itself The M Jewelers, the trick is to build that front row first. We went through the brand's own Best Sellers and New Arrivals pages in October 2026 and pulled seven pieces that each do one everyday job well, so your first order works hard from day one.
How These Seven Were Chosen
No made-up rankings here. Every piece below carries the brand's own Best Sellers label, and one also sits in New Arrivals. We grouped them by the job they do and checked each listing for materials, lengths and U.S. prices. The order is by use, not popularity.
Seven Pieces, Seven Everyday Jobs
For your first personalized piece: The Pavé Bubble Letter Pendant Necklace ($58)
A chubby, rounded letter covered in cubic zirconia, hanging from a 16" cable chain with a 2" extender. It's personal without spelling out your whole name. The listing offers every letter from A to Z in gold vermeil or sterling silver, all at one price.
Buy this if you want a name-style piece but prefer something small enough to wear with a T-shirt, or you're buying for someone whose name is long.
For the classic NYC nameplate, with a twist: The Nameplate Necklace Figaro Chain (from $74)
Same script nameplate everyone recognizes, but on a Figaro chain, whose long-and-short link pattern gives the necklace more texture against bare skin. Prices climb with the metal: $74 in gold- or silver-plated brass, $145 in gold vermeil or sterling silver, and $1,020 to $1,130 in 14KT yellow or white gold depending on length (16", 18" or 20"). Diamond versions go higher. Production time on this listing is about two to three weeks.
Buy this if you want the nameplate look but a chain with a little more personality than a plain cable.
Spell It Out in Gold at Them Jewelers →
For instant sparkle: The Iced Out Heart Tennis Necklace ($54.60)
A 16" line of heart-cut cubic zirconia stones, 5mm thick, that sits close at the collarbone. It's the piece that makes a white tank and jeans feel like an outfit.
Buy this if you want one piece that adds shine to everything, for well under $60.
For a quieter tennis look: The Tennis Necklace ($98)
Prefer something finer? The original Tennis Necklace is 16" and 3mm thick, in 18KT gold- or rhodium-plated brass with cubic zirconia. It's slimmer and easier to stack, and at $98 it clears the store's free U.S. shipping banner of $95 by itself.
Buy this if you'd rather layer two or three thin chains than wear one statement.
For the ring you never take off: The Thin Cuban Link Ring ($44)
A slim 2.5mm Cuban link band in 18KT gold- or rhodium-plated brass, from the brand's collaboration with jeweler Greg Yuna. It's chain jewelry shrunk down to a ring, so it pairs naturally with a Cuban or curb necklace. Sizes 5 to 9 were listed; one size in gold showed as unavailable when we looked.
Buy this if you want an easy unisex stacker, or a small gift that doesn't need a name.
For your first solid gold: The 14KT Thin Curb Link Bracelet ($218)
This is the way into solid gold without a four-figure bill. It's 14kt yellow or white gold, 6.5" long and just 1.5mm thick, so it reads as a fine glint on the wrist rather than a chunky chain. There's no plating to think about here, which matters for a piece you'll wear daily; the brand's own care notes ask you to keep vermeil away from water and skincare.
Buy this if you want an everyday piece in solid gold rather than plating, or a milestone gift with real gold in it.
For a statement pendant: The Naia Gem Pendant Necklace ($68)
The one that breaks the pattern. A large rectangular cubic zirconia stone (0.5" by 0.4") set in a chunky gold- or rhodium-plated brass frame, on a 16" leather cord with a 2" chain extender. The whole pendant measures 0.75" across. Colors listed were brown, black and silver, and black and gold. It's tagged both Best Sellers and New Arrivals.
Buy this if your style leans more vintage or off-duty than dainty.
Quick Picker: Which One First?
| If you want... | Start with | U.S. price | Brand label |
|---|---|---|---|
| A subtle name piece | Pavé Bubble Letter Pendant | $58 | Best Sellers |
| The full nameplate | Nameplate Necklace Figaro Chain | From $74 | Best Sellers |
| Bold sparkle under $60 | Iced Out Heart Tennis Necklace | $54.60 | Best Sellers |
| A fine layering chain | The Tennis Necklace | $98 | Best Sellers |
| A ring for every day | Thin Cuban Link Ring | $44 | Best Sellers |
| Solid gold on a budget | 14KT Thin Curb Link Bracelet | $218 | Best Sellers |
| A pendant with presence | Naia Gem Pendant Necklace | $68 | Best Sellers, New Arrivals |
Two Starter Stacks That Make Sense
The name-and-shine stack: a Pavé Bubble Letter Pendant ($58) plus the Iced Out Heart Tennis Necklace ($54.60) comes to $112.60. Wear the tennis line high and the letter just below it.
The Naia bundle: the brand sells the Naia Gem Pendant Necklace with the Thin Tennis Necklace as a set for $112.20 (listed down from $132), and with a Pear Stone Ring for $91.38 (from $107.50). If the Naia is already on your list, the bundle is the cheaper way to get a second piece.
Four More Add-Ons From Its Best Sellers Page
Easy add-ons that round out a first order, with U.S. prices we saw in October 2026.
Prices change often; the brand's site always shows the current price.
Before You Check Out
- Ready-made pieces ship fast. The tennis necklaces, hoops, Knot Ring, Cuban ring and Naia pendant are in-stock styles, which the brand says ship within 1–2 business days.
- Personalized pieces take longer. The shipping policy now quotes 2–5 weeks to produce and ship personalized items; the Figaro nameplate listing says about 2–3 weeks. Expedited shipping doesn't speed up production.
- Shipping cost. The site banner advertises free domestic shipping from $95, while the shipping policy lists free UPS First Class Mail on orders over $100 ($5 otherwise) and USPS Priority at $12. Aiming for $100 keeps you safe either way.
- Returns. Non-personalized, full-price items can go back within 14 days of delivery (30 days in the holiday season), with a 10% restocking fee. Personalized items, sale items and orders using a promo code are final sale; promo-code orders are eligible for store credit only.
- Cancel quickly or not at all. The policy page allows cancellations within 1 hour; the FAQ mentions 30 minutes, and weekend and peak-holiday orders are listed as final.
Build Your Them Jewelers Front Row →
The Bottom Line
A good first Them Jewelers order covers a few jobs at once: one personal piece (the Bubble Letter or the Figaro nameplate), one piece of sparkle (a tennis necklace), one ring, and, if the budget allows, one solid gold item like the $218 curb bracelet. Mix ready-made pieces with your custom one so something arrives within days, and check our Them Jewelers deals page before you pay.
How we wrote this: WeartrialsLab researched Them Jewelers using its official website, Best Sellers and New Arrivals collections, product listings, prices and policies in October 2026. We haven't personally tested these products and we don't invent ratings or discount codes. We may earn a commission if you buy through our links, at no extra cost to you.